Making price testing effortless for Estate Agents
Competition is fierce. Fees are being squeezed, transactions are taking longer, and cash flow is a constant challenge. It’s no surprise that many agents are exploring new ways to structure their fees, whether that’s introducing upfront charges, testing new price points, or adopting more flexible models.
Across the industry, more agents are rethinking how they charge. Industry trainers like Ian Preston are championing flexible fee strategies that give agents more control, creativity, and resilience. These models create opportunities to stand out in a competitive market and build more sustainable cash flow.
The challenge testing new fee strategies
On paper, testing new fee models sounds simple: change the fee, see what happens. In practice, changing the fee is the tip of the iceberg.
You need new contract templates, your team has to remember what to charge, payments have to be chased and reconciled, and the admin builds up fast. That’s often enough to stop the test before it gets off the ground.
For many agencies, the operational overhead means new pricing ideas stay just that, ideas.
Kotini simplifies the mechanics
We introduced customisable fees to make it effortless for agents to embed payments directly into their client onboarding journeys. Once payments are part of the flow, testing new ideas becomes practical.
Agents can introduce upfront fees, try alternative structures, or test different price points without creating new processes for their team or extra friction for clients. Kotini takes care of the mechanics, so you can focus on the bigger questions of positioning, client experience, and value.
Introducing a new fee structure is as much about confidence and communication as it is about systems. Owners and teams have to be prepared to adapt quickly to client responses. But with the operational blockers removed, the path to innovation is much clearer.
Examples in practice
- Marketing fees: Introduce a £250 upfront marketing fee for photography and floorplans. Switch it on in your Kotini onboarding flow in seconds. No extra invoicing, no chasing.
- Bundled services: Package EPCs, compliance checks, and admin into one fixed fee, embedded automatically in every client’s journey.
- Flexible price points: Run an A/B test at different upfront price points e.g. £250, £500, and £750. Measure client uptake without creating new back-office processes.
- Segmented strategies: Adjust fees by property type or client profile without rebuilding contracts or workflows.
Turning ideas into action
Testing a new fee strategy no longer needs to be a huge operational project. It’s a few clicks. You can move faster, learn sooner, and adapt more easily.
Price testing should be about strategy, not paperwork. Kotini makes that possible.
If you’d like to explore how agents are using customisable fees, or want to see what’s possible in your own business, get in touch today.
You must be logged in to post a comment.