Why estate agents undercharge and how to stop
UK estate agents charge an average of 1.1% – the lowest of any major market globally. The gap isn’t the market; it’s self-belief. Agents who discount before being asked signal they don’t trust their own value – and vendors notice.
Estate agents face fee pressure, longer transactions, and cash flow challenges. Testing new fee strategies sounds simple but quickly becomes bogged down in admin. Kotini’s customisable fees embed payments directly into onboarding, making it effortless to trial upfront charges, flexible models, or new price points without extra work for your team.
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